July 3, 2017

Capitalize on Customer-Centric Commerce Innovation

  Ninety percent of merchants have seen an increase in customers’ use of their digital…

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MCNY_DEV

June 14, 2017

Today’s Marketer Needs to Be a Cyborg, Not a Robot

  Provocateur: “Together we make a precise and thorough detective unit.”   That’s how Dean…

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MCNY_DEV

June 13, 2017

Refreshing a Brand Identity Is Hard. Agile Made It Easier

  Provocateur: As the market propels us all swiftly forward, it’s easy for a chasm…

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MCNY_DEV

June 13, 2017

CRM Builders Beware: Don’t Fall Into the DIY Trap

  Provocateur: Is there anything more gut-wrenching than a remodeling project gone wrong? We’ve all…

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MCNY_DEV

May 22, 2017

Attribution Isn’t Just for Marketing. Optimizing PR Matters, Too

  Provocateur: Most marketers are obsessed with attribution—and with good reason: Not only are they…

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MCNY_DEV

May 12, 2017

Virgin Holidays Goes All In on Digital Transformation

  Saul Lopes has three things that marketers embarking on digital transformation most certainly covet:…

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MCNY_DEV

May 12, 2017

Considering DIY CRM? Beware the Job Hopper

  Provocateur: You’ve seen the Martech Landscape Supergraphic with more than 5,000 tools listed on…

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MCNY_DEV