May 11, 2017
Personalization Is Not Just Personal, It’s Profitable
The appeal for personalization is high. Ninety percent of 1,000 consumers polled say receiving…
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MCNY_DEV
May 9, 2017
Simplicity Is the Most Elegant Customer Experience
Provocateur: You’re not the only one who sets your customers’ expectations for doing business…
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MCNY_DEV
May 3, 2017
10 Ways to Guide Marketers Along the Path to Change
At the heart of all the change that marketing leaders need to drive today…
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MCNY_DEV
May 3, 2017
My Best Worst Marketing Mistake
There were five of us. Four award-winning marketing professionals and me, their host. We…
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MCNY_DEV
May 3, 2017
A Chief Revenue Officer’s Tale of CX, Demand Gen, and 2,000% Growth
If you’re not yet convinced that customer centricity is essential to business growth, talk…
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MCNY_DEV
April 17, 2017
Do You Have the Bench Strength to Deal With the Onslaught of Data?
Are you building the internal culture and talent pool necessary to deal with today’s…
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MCNY_DEV
April 17, 2017
Data Is Way More Than Just Bits and Bytes
When most marketers think about data, they think demographics, response rates, and the like.…
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