September 18, 2017
That’s Not Customer Engagement, That’s Frustration
Provocateur: We predominantly deduce feelings or behavior toward an experience not through words used,…
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MCNY_DEV
September 13, 2017
Stay Ahead of the Mobile App Marketing Curve
Grab your smartphone and scroll through your Facebook feed or view a few YouTube…
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MCNY_DEV
September 12, 2017
Don’t Let Cost Per Acquisition Tank Lifetime Value
Provocateur: When you’ve been in digital marketing for as long as I have, you…
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MCNY_DEV
September 6, 2017
Behold, the Rise of the CMTO
Provocateur: An estimated $2 billion was spent on marketing technology in 2016. The Gartner…
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MCNY_DEV
September 6, 2017
Monetate Intelligent Personalization Engine
Martech Starter KitMonetate What was Montetate’s motivation for its Intelligent Personalization Engine? There’s a clear…
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MCNY_DEV
August 21, 2017
Marketing and Sales Already Overlap. Use It to Build Alignment
Provocateur: Aligning marketing and sales is like healthy eating and exercise. You know they’re…
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MCNY_DEV
August 4, 2017
Refueling Trusted Media Brands’ Growth Engine
When Bonnie Kintzer said yes to a homecoming, she wasn’t planning to rehash old…
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