How GE Power’s Monique Elliott Drives Marketing Innovation
Creativity, determination, and evangelism. Those are Monique Elliott’s preferred tools to drive innovation. During Elliott’s…
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MCNY_DEV
Why Marketers and Pollsters Struggle to Capture the Truth
Provocateur: Marketers who are intent on taking a data-driven approach can learn a great…
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MCNY_DEV
Don’t Think You Have an Identity Crisis? Think Again
Provocateur: Maintaining a strong brand identity is no longer marketers’ only potential identity crisis.…
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MCNY_DEV
Three Overlooked Truths About the Digital Experience
Provocateur: “Digital” has become synonymous with convenience and immediacy. Want to make a reservation?…
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MCNY_DEV
Advice From an Enterprise Marketer Gone Start-Up
Talk about culture shock. Jeff Perkins spent most of his career in marketing…
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MCNY_DEV
Insightly CRM
Martech Starter KitInsightly Insightly CRM.pdf What was Insightly’s motivation for this major update? Developers have…
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MCNY_DEV
Implementing Martech? Don’t Skip This Step
You’re ready to implement a new marketing technology. Beyond choosing the right tool and…
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