Customer Data Platforms
Martech Starter KitCustomer Data Platform Customer Data Platform — Defined Marketers on a never-ending quest…
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MCNY_DEV
Your Personalized Marketing Sucks. Here Are Three Simple Fixes
Provocateur: It’s 2018 and it’s clear that personalized, one-to-one marketing is here with a…
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MCNY_DEV
When It Comes to Firing Customers, Less Is More
Provocateur: Years ago we had a client in the grocery business with a (not-so)…
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MCNY_DEV
You Won’t Attain Attitudinal Customer Loyalty Without Building Affective Commitment
Provocateur: Imagine loving a brand of burritos so much that you pop the question…
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MCNY_DEV
Digital Transformation Is Core to SMBs’ Survival. Their CMOs Must Act Accordingly
Provocateur Competing against a slate of long-established brands and disruptive startups is a stressful…
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MCNY_DEV
Busting the Biggest Myths About Digital Transformation
There’s so much hype about digital transformation, the realities have become obscured by stories…
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MCNY_DEV
Marketers Need to Cultivate Customer Advocates and Employee Ambassadors
Provocateur: Today’s demanding and continuously changing customer value environment requires marketing leaders to understand…
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