April 3, 2018

What Should I Pay My Inbound Marketers?

  As the markets for content and SEO professionals expand, marketing leaders need to ensure…

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MCNY_DEV

April 3, 2018

Best Western Managers’ Social Savvy Drives Satisfaction

Some of the best marketing shares a blurry line with customer service. Best Western shifted…

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MCNY_DEV

April 3, 2018

What’s Your Brand’s Positioning DNA?

  In the rush for growth, too many companies try to be all things to…

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MCNY_DEV

April 3, 2018

Stop Making Excuses for Poor Marketing Measurement

  Provocateur: Today’s soaring consumer expectations are forcing marketers to rethink their engagement strategies and…

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MCNY_DEV

April 2, 2018

You’re Not in Love With AI. It’s Just a Crush

  Provocateur: Thinking about AI makes your heart beat faster. You feel giddy. Maybe you…

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MCNY_DEV

March 21, 2018

GDPR Is Looming. Here’s Your To-Do List

  Many U.S. companies aren’t ready for the General Data Protection Regulation  (GDPR) to take…

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MCNY_DEV

March 20, 2018

Please, Stop Calling It Digital Marketing

  Provocateur: I was hoping — praying — that 2018 would see an end to…

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MCNY_DEV