June 21, 2018
Marketers Should Apply Their Own Principles to Tackle GDPR
Provocateur: The EU’s General Data Protection Regulation is a clear indication that we’re entering…
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MCNY_DEV
May 29, 2018
Build a Marketing Taxonomy to Build Profitability
Provocateur: The trend toward the democratization of marketing data demands that marketers embody the…
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MCNY_DEV
May 29, 2018
Could GDPR Be the Best Thing That’s Happened to Marketing?
“It’s best to apply GDPR-related best practices to all user data, whether or not users…
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MCNY_DEV
May 25, 2018
Blending Marketing and CX Delivers a 91% Repeat Customer Rate for etailer zulily
What marketer doesn’t dream of sky-high retention rates? For zulily’s Erica Yamamoto and her…
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MCNY_DEV
May 11, 2018
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MCNY_DEV
May 9, 2018
GDPR Should Be About Customer Trust, Not Just Compliance
“We have a crisis of trust today,” SAP Hybris President Alex Atzberger said when kicking…
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MCNY_DEV
May 7, 2018
Research, Relevance, and a 107 Percent Revenue Increase
You know you should, but you don’t always Conduct research to learn your…
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