July 11, 2018
Are Seasoned CMOs Handling the Heat?
Provocateur: I recently met with a client who needed advice on her next career…
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MCNY_DEV
July 10, 2018
Truth About Segmentation
Ah, segmentation. Most marketers swear by it. That doesn’t mean they agree on, well,…
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MCNY_DEV
July 3, 2018
Digital and Traditional Marketers Aren’t So Different After All
“It’s no longer digital marketing or traditional marketing; it’s marketing in a digital world.”…
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MCNY_DEV
June 30, 2018
The CMO as Psychologist in the B2B Buyer’s Journey
Provocateur: CMOs shape their brand’s value proposition in part by considering how their solution…
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MCNY_DEV
June 26, 2018
The Surefire Way to Improve Your Marketing Team’s Performance
Provocateur Forget data, forget technology; marketing is all about people. That’s why talent is…
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MCNY_DEV
June 25, 2018
The 2018 World Cup Explains the Power of True Customer Loyalty
Provocateur: Perhaps it’s the pressure to drive revenue, or maybe it’s the fear of…
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MCNY_DEV
June 22, 2018
Customer Experience Sets the Bar; Loyalty Experience Raises It
Provocateur: Acquiring and retaining high-value customers has become increasingly difficult in a world with…
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