April 29, 2018
The Reckoning on Digital Privacy and Data Is Here
Provocateur: For much of the population, the Cambridge Analytica leak was, if not a…
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MCNY_DEV
April 26, 2018
Stop Rushing Past Strategy to Get to Execution
Provocateur: For far too many B2B companies, marketing has failed to drive the outcomes…
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MCNY_DEV
April 24, 2018
Attribution Is Hazy at Best Without a Marketing Data Taxonomy
Provocateur: The many ways to reach and engage consumers available today should be like…
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MCNY_DEV
April 18, 2018
The Most Valuable Marketing Metric
Provocateur There is only one meaningful marketing metric. Nothing else matters. Truly. The…
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MCNY_DEV
April 17, 2018
Digital Transformation Isn’t “Either/Or”; It’s “And”
Provocateur: Don’t get bamboozled by the hype that digital transformation has to be an…
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MCNY_DEV
April 16, 2018
The Dangers of the “Real Time” Expectation Gap
Like many marketing terms, “real time” is situational. Marketers may think of real time…
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MCNY_DEV
April 4, 2018
Want Marketing That’s Off the Charts? Hire Rock Stars
“Ninety percent of business problems are actually recruiting problems in disguise,” Jeff Hyman writes…
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