New Study: Brands Turning to AI, ‘Core Four’ Media to Achieve Performance Marketing Goals
By Chet Dalzell, Digital Advertising Alliance Nearly three in four marketers are increasing their investment…
Read more
POSTED BY
MCNY_DEV
The Next Great Intelligence Leap: What if Creative Spending in Advertising Was Just as Accountable as Audience and Media?
By Chet Dalzell, Digital Advertising Alliance Source: Creative Spend vs Creative Spend Powered by Creative…
Read more POSTED BY
MCNY_DEV
MCNY Kicks Off Centennial Year Programming with ‘Annual Outlook’ 2026: Winterberry Group Expects 9.4-percent for U.S. Ad, Marketing and Data Spend in 2026 to Top $660B
Winterberry Group Senior Managing Partner Bruce Biegel MCNY KICKS OFF CENTENNIAL YEAR PROGRAMMING WITH ‘ANNUAL…
Read more POSTED BY
MCNY_DEV
On Turning 100: It Starts with One…
By Chet Dalzell, 2026 MCNY President 2026 is a momentous year. The United States turns…
Read more POSTED BY
MCNY_DEV
MCNY Announces 41st Annual Silver Apple Honorees: Five Marketing Leaders and One Corporation
Additional special awards to be bestowed for advocacy, innovation and ‘Green Apple’ for a rising…
Read more POSTED BY
MCNY_DEV
MCNY Kicks Off 2025: ‘Annual Outlook’ for U.S. Ad, Marketing and Data Spend to Grow 6.1 Percent – with Digital, CTV Acceleration; Decline in Linear TV, Print
Winterberry Group Senior Managing Partner Bruce Biegel MCNY KICKS OFF 2025: ‘ANNUAL OUTLOOK’ FOR U.S.…
Read more POSTED BY
MCNY_DEV
Report: Direct Mail Advertising Makes a 2024 Comeback Amid Higher Postage | Brands Emphasize Omnichannel Integration
By: Chet Dalzell, Digital Advertising Alliance A new white paper recently released by Winterberry Group…
Read more POSTED BY
