The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.
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ABOUT US
The Marketing Club of New York (MCNY)
The Marketing Club of New York is a regional, professional, non-profit association that has been providing support, education, and networking opportunities to marketers since 1926. Today, a unique group of brands, agencies, marketing technology and service providers, as well as students, make up an active member base - a tight knit community motivated to stay on the cutting edge of marketing practices.
A Legacy of Marketing Leadership
A Future of Education, Career Development and Community
1926
The Hundred Million Club
Twenty advertising and marketing executives come together to form “The Hundred Million Club” – a name reflecting the recent U.S. Census and the ability to reach consumers through the OG addressable media - direct mail.
1929
Ad Agencies Join
Among members were start-ups of the day: Book of the Month Club, the first Nieman Marcus catalog, and Dickie-Raymond, the first ad agency devoted to direct mail and mail order print advertising.
1950s
Post War Member Boom
After holding steady during the Depression and War Years – membership exploded, and meetings took place 10 times a year.
1961
Coining "Direct Marketing"
Lester Wunderman, founder of Wunderman Worldwide, and later a Marketing Club of New York Silver and Golden Apple honoree, uses a club meeting speech to first use the term “direct marketing”.
1980’s
Direct Marketing Club
The Hundred Million Club rebrands as the Direct Marketing Club of New York with and updated mission that includes direct marketing education. Students and educators from areal colleges and universities increase Membership.
1980’s
Silver Apples
The first Silver Apples are awarded to honor marketing professionals who have contributed to greater understanding of data-informed marketing practice, industry leadership and mentorship, and giving back to the community.
2010's
Modern Marketing Expansion
Evolving content and membership reflects great strides in the marketing and advertising landscape. The Silver Apples celebrates 30+ years of honoring 250+ individuals and companies responsible for this progress.
2022
Dropping the "D"
To reflect the evolution of many addressable marketing channels from direct mail to email and TV, the club rebrands as Marketing Club of New York.
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