October 26, 2017

CFOs Are Expecting More From Marketers. Are You Prepared to Deliver?

  Provocateur: 2018 budget planning has started. In the face of the uncertain forecast, CFOs…

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MCNY_DEV

October 26, 2017

NorthplainsNEXT Content Lifecycle Management

Martech Starter KitNorthplains   What was Northplains’ motivation for the CLM release? The explosion of digital…

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MCNY_DEV

October 17, 2017

The Media Trust Digital Vendor Risk Management Service

Martech Starter KitMedia Trust   MarTech SK – Media Trust.pdf What was The Media Trust’s motivation…

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MCNY_DEV

October 17, 2017

Adaptive Intelligent Apps for Oracle CX Cloud Suite

Martech Starter KitOracle CX Cloud Suite   What was Oracle’s motivation for releasing its Adaptive Intelligent…

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MCNY_DEV

October 13, 2017

Marketers’ Appetite for Data Is Huge; Their Ability to Digest It Is Not

  Provocateur: It’s not uncommon for marketers to feel like they’re among the few not…

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MCNY_DEV

October 8, 2017

Most Customer Experiences Are Discordant. Make Yours Harmonious.

  Provocateur: In an orchestra, each musician plays a key role in making a beautiful…

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MCNY_DEV

October 4, 2017

Employee Engagement Is Essential to Digital Transformation

  More than half of the employed adult workforce isn’t engaged at work, and only…

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MCNY_DEV