April 14, 2017
Make Customer Experience a Portal to Fun
Provocateur: Portals are cool concepts. They are like doorways or secret passageways into another…
Read more
POSTED BY
MCNY_DEV
April 14, 2017
It’s No Secret: B2B and B2C Marketers Share a Passion for Customers, Data, and Results
B2B marketers have a reputation. B2C marketers often consider their B2B counterparts a bit,…
Read more POSTED BY
MCNY_DEV
April 3, 2017
How Profitable Is Personalization?
Personalizing customer communications can be quite the profitable practice. That doesn’t mean adding “Dear NAME”…
Read more POSTED BY
MCNY_DEV
March 20, 2017
The Unfortunate Demise of Customer Surprise
Provocateur I have a confession. When I was 10 years old, I did…
Read more POSTED BY
MCNY_DEV
March 3, 2017
CMOs Aren’t Innovating Because They’re Too Busy Being Busy
The number one obstacle CMOs say is stalling their efforts to innovate? Day-to-day operations…
Read more POSTED BY
MCNY_DEV
February 24, 2017
How Will Marketers’ Media Spending Change in 2017?
If marketers are all about the data, then Winterberry Group’s Annual Marketing Outlook is…
Read more POSTED BY
MCNY_DEV
February 9, 2017
An 8-Second Attention Span? Not So Fast
One of the most popular stats shared the past few years to emphasize the importance…
Read more POSTED BY
