January 24, 2017
7 Realities Marketers Don’t Understand About Buyers Today
Provocateur: Marketing is motivation. It’s a push. We as marketers guide buyers…
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MCNY_DEV
January 24, 2017
A Little Less Conversation, a Little More Action—Please
Admit it: As a marketer you can’t help but get caught up in the…
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MCNY_DEV
January 24, 2017
Why Your Customer Initiative Is Likely to Fail— and What to Do About It
Provocateur: So, you’ve launched a customer experience (CX) initiative, or a customer-centric transformation, or…
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MCNY_DEV
January 24, 2017
What Martech and Formula One Have in Common
“Winning in modern marketing is like winning a Formula One race.” Mayur Gupta asserted…
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MCNY_DEV
January 24, 2017
Managing Generational Tension in the Marketing Organization
Provocateur: It’s official: Millennials are the largest living demographic group. Their demands shape much of the…
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MCNY_DEV
January 23, 2017
As Consumer Expectations Rise, Brand Loyalties Wane
By Jason Compton Consumer expectations continue to rise, and brands are struggling to consistently meet…
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MCNY_DEV
January 17, 2017
My Martech Stack Runneth Over
1 CRM 2 office suites 3 productivity tools 2 design apps 2 website…
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