Top MarTech Trends to Lean Into—and Away From
With a continuously expanding landscape of marketing technologies, monumental shifts in business strategy and customer…
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MCNY_DEV
35 years in Database Marketing and the Biggest Challenges Remain as Human as Ever
Provocateur: For over 35 years I’ve worked to help companies overcome their database marketing challenges.…
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MCNY_DEV
Four Post-COVID Strategies for Building Stronger Connections With Consumers
Provocateur: As some companies across the nation reopen and resume operations, one thing is clear:…
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MCNY_DEV
The Martech Trough of Disillusionment Is a Crowded Space
Among the 21 technologies represented in the Gartner Hype Cycle for Digital Marketing 2020, nearly…
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MCNY_DEV
Customers Should Always Be in Control of Their Data
Provocateur: A law recently rolled out in Maine requires Internet service providers to obtain consumers’…
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MCNY_DEV
AI, Marketing Leadership, and the Quantification of Everything
There are few things marketing leaders love as much as data. But many of them…
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MCNY_DEV
What to Expect When Optimizing For LTV
Provocateur: Lifetime value is an important but sometimes mysterious metric that many marketers strive to…
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