August 25, 2020
35 years in Database Marketing and the Biggest Challenges Remain as Human as Ever
Provocateur: For over 35 years I’ve worked to help companies overcome their database marketing challenges.…
Read more
POSTED BY
MCNY_DEV
August 18, 2020
Four Post-COVID Strategies for Building Stronger Connections With Consumers
Provocateur: As some companies across the nation reopen and resume operations, one thing is clear:…
Read more POSTED BY
MCNY_DEV
August 12, 2020
The Martech Trough of Disillusionment Is a Crowded Space
Among the 21 technologies represented in the Gartner Hype Cycle for Digital Marketing 2020, nearly…
Read more POSTED BY
MCNY_DEV
August 11, 2020
Customers Should Always Be in Control of Their Data
Provocateur: A law recently rolled out in Maine requires Internet service providers to obtain consumers’…
Read more POSTED BY
MCNY_DEV
August 7, 2020
AI, Marketing Leadership, and the Quantification of Everything
There are few things marketing leaders love as much as data. But many of them…
Read more POSTED BY
MCNY_DEV
August 4, 2020
What to Expect When Optimizing For LTV
Provocateur: Lifetime value is an important but sometimes mysterious metric that many marketers strive to…
Read more POSTED BY
MCNY_DEV
July 30, 2020
Marketing in an Age of Civil Unrest and Uncertainty
Sixty percent of Americans say brands must take a stand and publicly speak out on…
Read more POSTED BY
