The Top Brands Feeling the Consumer Love
Marketers strive to help brands build the powerful emotional bonds that underlie long-term customer loyalty.…
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MCNY_DEV
OTT and CTV Advertising: Now Is the Time
Provocateur: Although how we consume content is constantly changing, consumption is way up since quarantine…
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MCNY_DEV
The Magic Formula for Customer Lifetime Value
Marketers often have a love-hate relationship with customer lifetime value (CLTV). It can be difficult…
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MCNY_DEV
Member Spotlight: Rob Healy, MeritDirect
With marketing expertise in everything from omnichannel and programmatic to mobile and social, Rob Healy…
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MCNY_DEV
Data Onboarding — Defined
Martech Starter KitData Onboarding Marketers love to collect customer data, especially email addresses. Doing so enables…
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MCNY_DEV
Member Spotlight: Michael Hannay, Epsilon
No matter how varied the industries his clients are in, Michael Hannay provides singular expertise…
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MCNY_DEV
Top MarTech Trends to Lean Into—and Away From
With a continuously expanding landscape of marketing technologies, monumental shifts in business strategy and customer…
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