The Pandemic Has Changed How Each Generation Consumes Media
Provocateur: What hasn’t the pandemic changed? I’m scratching my head, but I can’t come up…
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MCNY_DEV
What Research Reveals About Consumer-to-Brand Dynamics
Provocateur: In new research spanning three continents, we’ve empirically investigated the changing consumer-to-brand dynamic—and laid…
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MCNY_DEV
COVID-19 Consumer Segmentation Enables Better-Targeted, More Effective Marketing
Provocateur: COVID-19 changed everything. It has deeply impacted the way each American works, shops, socializes,…
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MCNY_DEV
Tap Into Four New Target Audiences Created by the Pandemic
Provocateur: Suddenly we were forced to change how we live. Thanks to a virus, our…
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MCNY_DEV
Who’s Got the Most Soul in Marketing? You Decide
Two of the most highly regarded CRM/martech industry analysts are well-known not only for their…
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MCNY_DEV
It’s Time to Reassess How Well You Actually Know Your Customers
Provocateur: We’re in a time of tremendous health, political, and social unrest. It’s easy to…
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MCNY_DEV
Finding a Marketing Job is Spooky Scary
If you’re a recent grad looking for a career in marketing, there may be nothing…
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