March 2, 2021
6 Fresh Prospecting Ideas for B2B Marketers
Columnist: Always on the lookout for new ways to identify prospects and generate leads in…
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MCNY_DEV
February 23, 2021
Digital Innovation From 2020 That Will Positively Impact Marketing in 2021
Many of the changes resulting from COVID-19 realities and restrictions pushed most companies to rethink…
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MCNY_DEV
February 16, 2021
The Current State of OTT and What It Means for Advertisers
Provocateur: This is a breakout time for over-the-top (OTT) media services. Americans are spending more…
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MCNY_DEV
February 9, 2021
Adtech 2023: A Vital Look Forward
After the end of a tumultuous 2020 and as 2021 begins to unfold, it’s time…
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MCNY_DEV
February 2, 2021
7 Practical Workarounds for B2B Multichannel Attribution
Columnist: B2B marketers have long struggled to demonstrate results along the complex path from a…
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MCNY_DEV
January 26, 2021
Strategic Campaign Measurements That Maximize Marketing ROI
Provocateur: On the surface, determining ROI follows a straightforward formula: dollars earned need to justify…
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MCNY_DEV
January 19, 2021
Annual Outlook 2021: Digital Transformation Hastens, Addressable Media Strengthens
The most notable first in marketing prediction for 2021: U.S. online media spending will overtake…
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