June 16, 2021

Who’s Tops in Marketing in New York?

What do Gannett chief marketing and strategy officer Mayur Gupta, bestselling coauthors of The One to…

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MCNY_DEV

June 8, 2021

The Explosive Performance of New York Sports Teams Are Leading a Return to Sports Media

Provocateur: When it comes to New York media and sports, a year ago right now,…

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MCNY_DEV

June 4, 2021

COVID-19 Lessons for B2B Marketers

Columnist: The global pandemic is affecting every area of our lives and our businesses today.…

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MCNY_DEV

May 25, 2021

Marketing KPIs Are at Odds

The key performance indicators that marketers use most often to track the results of their…

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MCNY_DEV

May 19, 2021

Personalization and Discovery Aren’t Mutually Exclusive

When personalization is done well, brands benefit in myriad ways and customers get a better…

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MCNY_DEV

May 5, 2021

Why B2B Direct Marketing Is More Fun

After about seven years into my career, I migrated from consumer direct marketing to B2B…

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MCNY_DEV

April 27, 2021

Strategies for Personal Branding Online: Recharge Recap

Today, you’ll find countless influencers and experts online. So, establishing a personal brand is essential—especially…

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MCNY_DEV