June 22, 2021
How B2B Marketers Can Thrive in the Age of Adaptation
Provocateur: If there’s one rule B2B marketers have had to abide by over the past…
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MCNY_DEV
June 16, 2021
Who’s Tops in Marketing in New York?
What do Gannett chief marketing and strategy officer Mayur Gupta, bestselling coauthors of The One to…
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MCNY_DEV
June 8, 2021
The Explosive Performance of New York Sports Teams Are Leading a Return to Sports Media
Provocateur: When it comes to New York media and sports, a year ago right now,…
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MCNY_DEV
June 4, 2021
COVID-19 Lessons for B2B Marketers
Columnist: The global pandemic is affecting every area of our lives and our businesses today.…
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MCNY_DEV
May 25, 2021
Marketing KPIs Are at Odds
The key performance indicators that marketers use most often to track the results of their…
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MCNY_DEV
May 19, 2021
Personalization and Discovery Aren’t Mutually Exclusive
When personalization is done well, brands benefit in myriad ways and customers get a better…
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MCNY_DEV
May 5, 2021
Why B2B Direct Marketing Is More Fun
After about seven years into my career, I migrated from consumer direct marketing to B2B…
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