July 28, 2020

The Forces Ushering in a New Era of AdTech

Provocateur: The economic impact of COVID-19 is undeniable. When people are forced by law to…

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POSTED BY

kdoran

July 23, 2020

Mid-Year Marketing Forecast With Winterberry Group’s Bruce Biegel

COVID-19 has upended nearly everything about life and business, and, as a result, marketing strategies…

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POSTED BY

kdoran

July 21, 2020

Data Strategy or Strategery? How Businesses Are Combating Amazon and the Economic Downturn

Provocateur: The need for an effective data strategy has never been stronger. Faced with years…

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POSTED BY

kdoran

July 20, 2020

Stirista Launches AdStir, a Self-Serve Media Buying Platform

Member News: DMCNY member Stirista has launched a self-serve media buying platform, AdStir, designed to…

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MCNY_DEV

July 16, 2020

Marketing Students React to the New Realities of Online Learning

As marketers think about working with interns and mentoring students, it’s important to understand college…

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POSTED BY

MCNY_DEV

July 14, 2020

The Growing Importance of Consumer Data for Client Pitches

Provocateur: In the uber-competitive agency world, everyone is looking for the secret sauce that can…

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POSTED BY

kdoran

July 9, 2020

Addressable Television: Evolution and Opportunity

Addressable TV has come a long way — yet, it’s still early days in terms…

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POSTED BY

kdoran