June 17, 2020
Customers’ Trust Is Hard Earned, and So Is Their Data
Provocateur: Third-party databases have been the bedrock for marketing for decades, but their time is…
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POSTED BY
kdoran
June 11, 2020
Turn Up Your Marketing Volume With Podcasting
Podcasting is hotter than ever. But is it right for you or your company? In this…
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POSTED BY
MCNY_DEV
June 9, 2020
Member Spotlight: Chloe Davis, Winterberry Group
Chloe Davis may be newer to the DMCNY board than most of its members, but…
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kdoran
June 2, 2020
There Should Be No Such Thing as ‘Data Entitlement’
Provocateur: The Harvard Business Review (HBR) article “Be a Data Custodian, Not a Data Owner”…
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MCNY_DEV
May 19, 2020
The Emerging Role of Ethical Data Governance
Being sensitive about customer data today is about more than adhering to the obvious privacy…
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kdoran
May 14, 2020
COVID-19’s Impact on Marketing Spending — and the Channel Unlikely to Be Affected
Spending on marketing since the COVID-19 pandemic lockdown began has dropped across nearly every channel.…
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MCNY_DEV
May 12, 2020
Member Spotlight: Joe Frick, Oracle
After accepting a job in a mailroom that led to a sales desk, DMCNY board…
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