Leveraging Customer Data to Drive Personalization and Boost ROI
Provocateur: Today’s customers increasingly expect a personalized approach from the retailers they choose to purchase…
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MCNY_DEV
Rob Tarkoff Talks Data Innovation in the Customer Journey
Customer experience and customer data go hand in hand. Oracle is one company that made…
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MCNY_DEV
Marketing EDGE Announces the 2020 EDGE Awards’ Honorees
Provocateur: Marketing EDGE, the nonprofit organization that is shaping the future of marketing by connecting…
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MCNY_DEV
The Case Against “Cool” — Why Brands and Agencies Need Accountable Creative
Provocateur: Be honest: As a marketer, how many times have you looked at your content…
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MCNY_DEV
2020: A Big Year for Media Spend Underscores Data’s Role in Marketing
It is the best of times. With the longest U.S. economic growth span on record,…
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MCNY_DEV
Balancing Consumer Trust With Surprise and Delight
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to…
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MCNY_DEV
Meet the DMCNY 2019 Silver Apple Honorees – Gretchen Littlefield
Silver Apples 2019 Each year the DMCNY presents its highly distinguished Silver Apple Awards to several…
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