Three Reasons Humans Are Essential to AI
Provocateur: The algorithms are coming. Artificial intelligence is the most important marketing innovation…
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MCNY_DEV
Don’t Let Budgeting Be a Barrier to Marketing Innovation
Provocateur: Steep competition. Countless customer touchpoints. Ever-increasing pressure to prove ROI. Marketers have no…
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MCNY_DEV
The Modern Buyer’s Journey Is Dynamic. Are You Agile Enough to Keep Up?
Provocateur: The buyer’s journey today may not be linear, but it’s not haphazard either.…
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MCNY_DEV
Meet the DMCNY 2018 Silver Apple Honorees – Winterberry
Silver Apples 2018 Presented in partnership with DMCNY Each year the DMCNY presents its…
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MCNY_DEV
Too Many Loyalty Programs Miss the Point
Provocateur: From the mundane to the sublime, points-based loyalty programs are ubiquitous today. But…
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MCNY_DEV
3 Reasons CMOs Should Think Like a Data Scientist
Provocateur: David Ogilvy once said, “Advertising people who ignore research are as dangerous as…
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MCNY_DEV
An Ounce of Prevention
Provocateur: In my many years as a technology professional, one of the worst…
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