July 9, 2019
Marketers Must Reshape How They Build Trust and Loyalty for Their Brands
Provocateur: Customer trust and brand loyalty are inextricably linked, essential to long-term business success, and…
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MCNY_DEV
July 8, 2019
Dave Frankland Joins Winterberry Group as Managing Director
With more than 20 years’ experience assessing market shifts, customer insights, and technology trends as…
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MCNY_DEV
June 30, 2019
Looking to Test New Customer Data Categories? Try These
We in the data marketing business love to test — at least, we should.…
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MCNY_DEV
April 29, 2019
4 Rewarded Video Stats That Will Surprise You
Provocateur: With brands shifting their money away from TV and other legacy formats, mobile…
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MCNY_DEV
April 15, 2019
Navigating the Non-linear Consumer Journey
Provocateur: E-commerce has radically transformed the retail industry over the past decade. In the…
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MCNY_DEV
February 9, 2019
Buzz, Hype, and Shiny Objects — Where to Focus Instead
With all the hype in marketing, some topics get way too much attention, while…
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MCNY_DEV
February 3, 2019
What Do You Do When All Your Customers Are “Entitled”?
We’ve entered into a “give an inch, expecta mile” era of marketing, where nearly all…
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