Marketing Loses a True Industry Advocate
Marketing all-star Robert A. Sawyer, Bob, who had a decades long career in advertising, direct…
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MCNY_DEV
Brand Building, Like Football, Is a Game of Inches—Especially During the Super Bowl
Super Bowl ad placements offer brands a massive pool of consumers who could potentially enter…
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MCNY_DEV
Marketing and Media Spend Rally Continues in 2022
It’s nearly impossible to understate what transpired in advertising and marketing media spend in 2021,…
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MCNY_DEV
Solving the Data Dilemma with Consumer Identity Resolution
The holy grail of consumer marketing is first-party data: personal information that is freely offered…
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MCNY_DEV
Recharge Replay: Resolving Identity Resolution
Turning unknown consumers into known customers has always been fraught with challenges for even the…
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MCNY_DEV
DMCNY Announces Alicia Wiedemann of Independent Agency Summer Friday as 2022-23 President
Alicia Wiedemann, partner and head of client strategy at Summer Friday, an independent strategy, creative…
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MCNY_DEV
Why Are So Many Marketers Ignoring Ad Fraud?
Every type of digital advertising is susceptible to fraud, a practice that’s estimated to cost…
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