August 1, 2023
IBM Americas CMO Chris Bontemo Talks AI Tech, Data Insights, and Marketing Strategy
The marketing landscape and the role of the marketer has transformed over the past decade.…
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MCNY_DEV
July 10, 2023
Measurement Is the Key to Unleashing the Power of CTV ROAS
As many brands have discovered over the course of the past year, there is a…
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MCNY_DEV
June 21, 2023
B2B Marketing Trends Underway Amid Rapid Digital Transformation
Consumer marketing gets all the hype when it comes to innovation and change. Yet business-to-business…
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MCNY_DEV
May 9, 2023
MCNY Gets Some Data and Analytics Schooling – and a History Lesson
By Chet Dalzell It is spring 2023 and live events are back on Marketing Club…
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MCNY_DEV
March 27, 2023
Lessons from Dad (or, How to Build Lasting Business Relationships)
by Barry Blumenfield, ECommerce & Subscription Expert with extensive Software, Operations and Business Growth experience…
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MCNY_DEV
February 14, 2023
A Half-Trillion Dollars in Marketing Spend – Handled with Care
For the 17th consecutive year, Winterberry Group’s Bruce Biegel announced his highly anticipated “Annual Outlook,”…
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MCNY_DEV
January 11, 2023
B2B marketing trends to watch — or not — in 2023
Business buying is changing, and marketers must change with it—fast. I take inspiration from Brent…
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