Once digital media entered the scene – the data fluency of MCNY members and their companies were superbly matched to the data-rich aspects of marketing’s newest attributes of bits and bytes. By evolution and expertise, MCNY members were among those leading the charge as brands grappled with variability, velocity and volume of marketing data. Digital truly is “direct marketing on steroids.” Our members are keepers, too, of the ethics, self-governance and best practices that are absolutely essential to consumer trust in brands.

Those data skill sets are central to marketing today – and the robust dashboards of Chief Marketing Officers everywhere. Even as machine learning and artificial intelligence aid marketers in analytics and creative, humans as overlords are vital in fostering the integrity of these increasingly automated strategic planning and decision-making processes. MCNY-member marketers inspire and aspire to set the guardrails and achieve breakthrough disruption and innovation.

Our organization’s support for marketing education is also an important – indeed central — part of our mission. We want the next generation of professionals to be fully at ease with all-things-data and addressable media. We want them to be our brand’s next generation of data-inspired storytellers.

Thank you for reading this far – and for your encouragement and support as our membership grows, and our support for scholarships at local universities continues. We need your contribution to our club’s mission and community – as a member, as a donor, as a sponsor, as a thought leader, as a networker – to keep MCNY relevant and vital.