DMCNY’s Midweek Recharge series has presented several discussions on key trends to watch in areas such as customer identity management, digital innovation, adtech and martech, and related spending. In case you couldn’t join live, here are links to some of the most recent trend-focused webinars from the series or detailed coverage on the predictions. 

Go back to these recaps and learn what trends to watch going forward!

Trends in Customer Identity Management

This Recharge, featuring Acxiom CEO Chad Engelgau and Stirista co-founder and CEO Ajay Gupta, is a fireside chat on key trends in identity that brands should consider as they prepare for the future.

Engelgau and Gupta discuss the 3 “C”s impacting the future of Identity: 

• Convergence: Martech and Adtech, channel-less engagement by consumer expectations
• Complexity: Exponential Signal Growth, Explosion in Tech Platforms and Walled Gardens
• Changes: 3rd Party cookie demise and privacy legislation

Watch the full discussion here.

Digital Innovation From 2020 That Will Positively Impact Marketing in 2021

This panel discussion features renown CRM analyst Paul Greenberg, 360 LIve Media founder CEO Don Neal, and Jack Hojnar, head of systems and marketing innovation at CBSI. They examined what innovations introduced or accelerated in 2020, whether digital or not, were overhyped, were most important, and were most likely to be overlooked. Watch the full webcast to hear what innovations were game-changers in 2020 that should marketers consider for their business in 2021. 

View it here. 

Adtech 2023: A Vital Look Forward

MMI CEO Shailin Dhar and Adam Heimlich, CEO of Chalice.ai, discussed the effects that all the latest changes to advertising strategy and technology will have on the market and your business over the next few years. Watch the full webcast to hear what questions marketers should be asking, and what steps they should be taking, now to prepare not just for 2021, but for 2023 and beyond.

Watch and listen here.

Annual Outlook 2021: Digital Transformation Hastens, Addressable Media Strengthens

For the 14th consecutive year, Direct Marketing Club of New York members and guests received a snapshot of the U.S. media marketing landscape—and an outlook on marketing spending and martech/adtech trends for the year ahead from Winterberry Group’s Bruce Biegel. 

Read the full coverage here.