After the end of a tumultuous 2020 and as 2021 begins to unfold, it’s time to take a vital look forward at the changing adtech landscape—not just to the year ahead, but to 2023.

During a recent DMCNY Midweek Recharge webinar, MMI CEO Shailin Dhar and Adam Heimlich, CEO of Chalice.ai, discussed the effects that all the latest changes to advertising strategy and technology will have on the market and your business over the next few years.

They examined which new and evolving ad services business models are developing that will take hold in 2023—and what should marketers expect as a result. They predicted how marketers will use advertising data differently in 2023, as well as the benefits they and their customers will see as a result. And they dispelled the biggest myths about adtech transparency in the future.

Watch the full webcast to hear what questions marketers should be asking, and what steps they should be taking, now to prepare not just for 2021, but for 2023 and beyond.