14 Jul
MKTGinsight

The Growing Importance of Consumer Data for Client Pitches

07 Jul
MKTGinsight

A Pause Before Federal Privacy Regulations Provides Opportunity to Reconsider These 4 Data Practices

30 Jun
MKTGinsight

How Much Impact Has COVID-19 Had on Customer Experience?

17 Jun
MKTGinsight

Customers’ Trust Is Hard Earned, and So Is Their Data

02 Jun
MKTGinsight

There Should Be No Such Thing as ‘Data Entitlement’

21 Apr
MKTGinsight

Avoiding the Creepy Factor in Personalization

08 Apr
MKTGinsight

What Marketers Need to Know About AI-Based Segmentation

22 Feb
MKTGinsight

Leveraging Customer Data to Drive Personalization and Boost ROI

20 Jan
MKTGinsight

The Case Against “Cool” — Why Brands and Agencies Need Accountable Creative

08 Oct
MKTGinsight

Stop Paying Lip Service to GDPR and Hire a Data Enhancement Manager