16 Oct
MKTGinsight

It’s Nearly 2024 – And Direct Mail Remains a Resilient Performance Channel, Here’s Why

01 Aug
MKTGinsight

IBM Americas CMO Chris Bontemo Talks AI Tech, Data Insights, and Marketing Strategy

10 Jul
Columnist

Measurement Is the Key to Unleashing the Power of CTV ROAS

21 Jun
MKTGinsight

B2B Marketing Trends Underway Amid Rapid Digital Transformation

09 May
Columnist

MCNY Gets Some Data and Analytics Schooling – and a History Lesson

27 Mar
Columnist

Lessons from Dad (or, How to Build Lasting Business Relationships)

14 Feb
Columnist

A Half-Trillion Dollars in Marketing Spend – Handled with Care

11 Jan
Columnist

B2B marketing trends to watch — or not — in 2023

04 Jan
Columnist

Modernize Your Marketing Mix With Data-Driven Multiscreen Campaigns

13 Dec
Columnist

Silver Apples Gala Shined Bright in Times Square — With Both Applause and Heavy Hearts