The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.
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ABOUT US
MCNY is a leading professional organization for marketing innovators and practitioners.
Since 1926 Direct and Digital Marketing
A diverse group of professionals passionate about marketing join MCNY to experience innovative content, education, and networking opportunities that support long and rewarding marketing careers.
GOAL
Our Mission
The Marketing Club of New York's mission is to educate and connect new and established marketers and their companies to build their professional network and stay ahead of today's marketing trends.
A Legacy of Marketing Leadership
A Future of Education, Career Development and Community
Hundred Million Club
Twenty mail advertising and marketing executives across publishing, insurance, financial services and catalog retail – come together to form “The Hundred Million Club” – reflecting the U.S. Census at the time and the ability to reach all of them through the OG addressable media - direct mail
1926
Ad Agencies Join
Among members were start-ups of the day: Book of the Month Club, the first Nieman Marcus catalog, and Dickie-Raymond, the first ad agency devoted to direct mail and mail order print advertising.
1929
Membership Expands
Club membership – which held steady during the Depression and War Years – exploded, and meetings took place 10 times a year.
1950s
Direct Marketing
Lester Wunderman, founder of agency Wunderman Worldwide, and later a Marketing Club of New York Silver and Golden Apple honoree, uses a club meeting speech to first use the term “direct marketing” (October 1961).
1961
Direct Marketing Club of New York
The Hundred Million Club rebrands as the Direct Marketing Club of New York
1980s
The First Silver Apples
The first Silver Apples are awarded to honor marketing professionals who have contributed to greater understanding of data-informed marketing practice, industry leadership and mentorship, and giving back to the community.
1980s
Silver Apples
The Silver Apples marks its 32nd year – and surpasses 250 individuals, companies and organizations that have been named Silver Apple honorees.
2017
Rebrand to MCNY
As accountable, measurable media techniques predominate all marketing techniques, the club rebrands as the Marketing Club of New York.
2022
What is MCNY?
We are a regional, professional non-profit association for all those interested in direct and digital marketing.
The greater New York metro area is the capital of direct marketing for the country and our club is recognized as the networking place for direct marketers. The Marketing Club of New York can help you reach new heights and make new connections. Learn about cutting edge practices and how to implement them at our power breakfasts and luncheons.
Join NowWho belongs in MCNY?
The MCNY gives you that professional edge
Over 200 companies from the New York tri-state area enjoy the benefits of being a member in the MCNY. The roster includes small business entrepreneurs and Fortune 100 companies looking for an edge to succeed. The MCNY gives you that professional edge. Leaders from financial services, catalog companies, business to business marketers, advertising agencies, Web marketers, computer service companies, and mail production services — just to name a few — belong to the club.
Join Now
Leadership Team & Board
MCNY is led by a diverse group of volunteers who are as knowledgeable as they are passionate about marketing. I am thrilled to join such a dedicated team.
Alicia Wiedemann MCNY President
Officers
President
Chet Dalzell
Vice President, Growth
Barry Blumenfield
Immediate Past President
Alicia Wiedemann
Secretary
Meg Ugenti
Treasurer
Charlie Swift
Board
