The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.
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ABOUT US
MCNY is a leading professional organization for marketing innovators and practitioners.
Since 1926 Data-Inspired Marketing
A diverse group of professionals passionate about marketing join MCNY to experience innovative content, education, and networking opportunities that support long and rewarding marketing careers.
GOAL
Our Mission
The Marketing Club of New York's mission is to educate and connect new and established marketers and their companies to build their professional network and stay ahead of today's marketing trends.
A LEGACY OF MARKETING LEADERSHIP
A Future of Education, Career Development and Community
1926
The Hundred Million Club
Twenty advertising and marketing executives come together to form “The Hundred Million Club” – a name reflecting the recent U.S. Census and the ability to reach consumers through the OG addressable media - direct mail.
1929
Ad Agencies Join
Among members were start-ups of the day: Book of the Month Club, the first Nieman Marcus catalog, and Dickie-Raymond, the first ad agency devoted to direct mail and mail order print advertising.
1950s
Post War Member Boom
After holding steady during the Depression and War Years – membership exploded, and meetings took place 10 times a year.
1961
Coining "Direct Marketing"
Lester Wunderman, founder of Wunderman Worldwide, and later a Marketing Club of New York Silver and Golden Apple honoree, uses a club meeting speech to first use the term “direct marketing”.
1980’s
Direct Marketing Club
The Hundred Million Club rebrands as the Direct Marketing Club of New York with and updated mission that includes direct marketing education. Students and educators from areal colleges and universities increase Membership.
1980’s
Silver Apples
The first Silver Apples are awarded to honor marketing professionals who have contributed to greater understanding of data-informed marketing practice, industry leadership and mentorship, and giving back to the community.
2010's
Modern Marketing Expansion
Evolving content and membership reflects great strides in the marketing and advertising landscape. The Silver Apples celebrates 30+ years of honoring 250+ individuals and companies responsible for this progress.
2022
Dropping the "D"
To reflect the evolution of many addressable marketing channels from direct mail to email and TV, the club rebrands as Marketing Club of New York.
2026
Centennial year
In 2026, the Marketing Club of New York celebrates 100 years of shaping the marketing community. Rooted in a single idea in 1926, we continue to build what’s next together.
What is MCNY?
We are a regional, professional non-profit association for all those interested in direct and digital marketing.
The greater New York metro area is the capital of direct marketing for the country and our club is recognized as the networking place for direct marketers. The Marketing Club of New York can help you reach new heights and make new connections. Learn about cutting edge practices and how to implement them at our power breakfasts and luncheons.
Join NowWho belongs in MCNY?
The MCNY gives you that professional edge
Over 200 companies from the New York tri-state area enjoy the benefits of being a member in the MCNY. The roster includes small business entrepreneurs and Fortune 100 companies looking for an edge to succeed. The MCNY gives you that professional edge. Leaders from financial services, catalog companies, business to business marketers, advertising agencies, Web marketers, computer service companies, and mail production services — just to name a few — belong to the club.
Join Now
WHAT IS MCNY?
We are a regional, professional non-profit association for all those interested in data-inspired marketing.
The greater New York metro area is the capital of branding and addressable media for the country and our club is recognized as the networking place for integrated marketers. The Marketing Club of New York can help you reach new heights and make new connections. Learn about cutting edge practices and how to implement them at our power breakfasts and luncheons.
WHO BELONGS TO MCNY?
The MCNY gives you that professional edge.
More than 200 companies from the New York tri-state area enjoy the benefits of being a member in the MCNY. The roster includes small business entrepreneurs and Fortune 100 companies looking for an edge to succeed. The MCNY gives you that professional edge. Leaders from financial services, consumer and business to business marketers, advertising agencies, digital and programmatic marketers, and addressing marketing providers — just to name a few — belong to the club.
What is MCNY?
We are a regional, professional non-profit association for all those interested in direct and digital marketing.
The greater New York metro area is the capital of direct marketing for the country and our club is recognized as the networking place for direct marketers. The Marketing Club of New York can help you reach new heights and make new connections. Learn about cutting edge practices and how to implement them at our power breakfasts and luncheons.
Join NowWho belongs in MCNY?
The MCNY gives you that professional edge
Over 200 companies from the New York tri-state area enjoy the benefits of being a member in the MCNY. The roster includes small business entrepreneurs and Fortune 100 companies looking for an edge to succeed. The MCNY gives you that professional edge. Leaders from financial services, catalog companies, business to business marketers, advertising agencies, Web marketers, computer service companies, and mail production services — just to name a few — belong to the club.
Join Now
Leadership Team & Board
What we have in common – we all care about integrity, ethics, and results, while bringing along the next generation of marketing professionals. As we celebrate our 2026 Centennial, we aim to grow membership engagement by focusing on career development, having fun and offering superb programming and information.
Chet Dalzell MCNY President
Officers
President
Chet Dalzell
Vice President
Vincent Pietrafesa
Immediate Past President
Alicia Wiedemann
Secretary
Melissa Gardella
Treasurer
Meg Ugenti
Board
