Turning unknown consumers into known customers has always been fraught with challenges for even the savviest marketers. Today, those issues are exacerbated with shifting data use policies and data privacy regulations. Identity management strategies need to shift, as well. 

In this DMCNY Midweek Recharge, moderator Chloe Davis of American Express hosts a discussion with several experts in identity management on the latest issues and trends, as well as the strategies marketers can adopt to learn which visitors might be future high-value customers.

Panelists include Ajay Gupta, co-founder and CEO of Stirista, Katie Coval, SVP of attribution products at Nielsen, Zora Senat, SVP of marketing and partnerships at Infutor, Albert Gadbut, CTO of Claritas, and Sara Stevens, VP of digital capabilities at Epsilon. 

Watch the full discussion here: