The marketing landscape and the role of the marketer has transformed over the past decade. It was a profession often focused primarily on creative messaging, sleek imagery, the big idea; now it’s also a profession deeply rooted in data insights. 

Finding the perfect balance between art and science is the heart of the competitive advantage marketing can create. This is expected to become even more critical over the next 3-5 years with the increased adoption of AI technology. As IBM Americas Chief Marketing and Communications Officer, Chris Bontempo has a front row seat to the marketing technology evolution. He joins MCNY to discuss how IBM, and its marketing engine, has embraced change over its rich 112-year history to stay continuously relevant to clients.

Listen to the webinar on demand today.

Tags: Marketing Club of New York, MCNY, IBM, Chris Bontempo, AI Tech, Marketing Strategy, Data, Data Insights, Artificial Intelligence