Moore has doubled in size in five years to 5,000 employees — transforming data-driven marketing, using automation from front-end to back-end, to help its largely non-profit clients, among other sectors, succeed. Marketing Club New York Club President Alicia Wiedemann of Summer Friday talks with Moore CEO Gretchen Littlefield on the role of respect, authenticity, and curiosity in today’s marketing — to achieve results that truly rock!
Watch her interview below:
Related Posts
Report: Direct Mail Advertising Makes a 2024 Comeback Amid Higher Postage | Brands Emphasize Omnichannel Integration
By: Chet Dalzell, Digital Advertising Alliance A new white paper recently released by Winterberry Group…
MCNY Announces 40th Annual Silver Apple Honorees: 11 Marketing Leaders
Special awards for advocacy, innovation and ‘Green Apple’ for a rising star among them The…
The One Global Advertising Competition that MCNY ‘Endorses’ — Get Involved with the 2024 International ECHO Awards
By: Chet Dalzell What truly makes great advertising? This week, every year, the world’s advertising…
Gen Z & TikTok, sitting in a tree
By: Kelsey Connors, Patricia Masi and Alicia Wiedemann Move over Baby Boomers. 2024 will be…