As marketing channels, strategies, and technologies continue to proliferate, it’s not only marketing professionals who need to stay up to date. College and university marketing programs and the professors who oversee them do, too. 

MCNY decided to dive into the key marketing topics being discussed, and taught, at New York area marketing programs. What marketing fundamentals and trends are colleges and universities are teaching today? How are they preparing marketing students to handle web3, social media, customer service, direct mail? How are marketing professors instructing their students to enable them to use data and analytics, as well as to prioritize consumer privacy? 

Led by moderator Ken Kraetzer, vice president at CBSI, three professors from leading marketing program in the greater New York area join us for a Midweek Recharge to discuss lessons learned from their classrooms.

Speakers include:

Eric Hamerman, Associate Professor, Chair of Marketing Dept
LaPenta School of Business, Iona College

Alexandra F. Kunish, Assistant Professor of Professional Practice
Rutgers Business School, Faculty Chairperson RBS Marketing Advisory Board

Loretta Volpe, Professor, Advertising & Marketing Communications Dept, and Associate Chairperson, Direct & Interactive Marketing, Fashion Institute of Technology

View the full discussion here: