It’s time to reenergize your media mix—but not just with the latest digital channels. Saturation points are fast approaching in both streaming and view time. Privacy trends are interrupting brand-consumer online engagement. And the simple ability to target and measure is under duress. The reality is that print media is a force that continues to achieve business objectives. 

There are unique attributes to direct marketing offline. Two experts in print advertising and direct mail—John Miglautsch, owner and founder of Miglautsch Marketing, and John Sission, president of HBT Marketing—catalog why print media matters right now, particularly for those brands that want to (re)discover, connect, and engage customers in meaningful ways. 

In this DMCNY Midweek Recharge, moderator Debbie Roth, VP of sales and marketing for Japs-Olson Company, leads a dynamic and highly entertaining discussion with Miglautsch and Sisson on what print can do to complement digital channels, as well as how it can take marketing to the next responsive level. 

Watch the full discussion here as they examine the power of direct mail and print advertising:

About the Author

Chet Dalzell has more than 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient, and business-to-business markets, and in the field of integrated direct marketing. He serves on the Association of National Advertisers International ECHO Awards Board of Governors, as a board member to DMCNY, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Find him on LinkedIn and Twitter.