Columnist:

The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person, and hybrid events ahead. It’s been a long haul. But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. Here’s a roundup of events to consider through the end of the year.

B2B Online: July 26-27, virtual

All about ecommerce and digital marketing in manufacturing and distribution. Free registration for B2B executives and teams.

B2B Marketing Leaders Forum ASIA: August 19-21, virtual

Still in the planning stages.

Gartner Marketing Symposium/Xpo: August 31-September 2, virtual

For marketing leaders and CMOs; heavy focus on technology.

Content Marketing World: September 28-October 1, hybrid (Cleveland and virtual)

The place for all things content marketing, with experienced speakers such as Nancy Harhut, Meryl Evans, Mark Schaefer, Joe Pulizzi, and Robert Rose.

Digital Transformation Connect: September 21-22, virtual

For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Organized by WB Research, which also produces B2B Online. Attendees must qualify to be invited, by filling out the Request an Invite form.

MarketingProfs B2B Forum: October 13-15, virtual

The high-energy, big-personality event of the B2B marketing world.

CONEX: October 20, 22, 29 and November 4, virtual

B2B content marketing strategies, including sessions on ABM, content campaign strategies, and using content for customer retention. Produced by Uberflip.

Lots of education and networking to look forward to!

About the Author

Ruth P. Stevens, past president of DMCNY, consults on B2B marketing and teaches marketing at NYU Stern and other business schools here and abroad. Reach her at ruth@ruthstevens.com