With the uncertainty surrounding the end of third-party cookies, ever-changing privacy regulations, and new and emerging martech and adtech offerings, brands face many challenges to taking control of identity across all channels (online and offline) and begin to master marketing intelligence to improve people’s experiences. 

Watch this webinar rebroadcast featuring Acxiom CEO Chad Engelgau and Stirista co-founder and CEO Ajay Gupta for an exciting fireside chat on key trends in identity that brands should consider as they prepare for the future.

Engelgau and Gupta discuss the 3 “C”s impacting the future of Identity: 

• Convergence: Martech and Adtech, channel-less engagement by consumer expectations
• Complexity: Exponential Signal Growth, Explosion in Tech Platforms and Walled Gardens
• Changes: 3rd Party cookie demise and privacy legislation