The work environment is changing, potentially drastically, due to COVID, technology advancements, and business needs. As a result, there are more opportunities to boost your team—or your career—through fractional and on-demand marketing staffing.
An increasing number of companies are hiring fractional CMOs as they launch or evolve their business; and others need the agility of on-demand agency-type services. At the same time, a growing number of marketers, creatives, and senior marketing leaders are looking to serve in these flexible, yet essential roles.
In this DMCNY Midweek Recharge on Cathy Hawley, cofounder of Bolster (who spent 11 years at Return Path and 5 at Epsilon), and Shannon Denton, cofounder of Wripple (who was the long-time president and then global CEO of Razorfish), discuss the opportunities, challenges, and realities of hiring and serving as fractional and on-demand marketing professionals.Watch the full webinar to learn how your company can get the most from an on-demand workforce, and how you could successfully work as a fractional or on-demand marketer.