Marketers often have a love-hate relationship with customer lifetime value (CLTV). It can be difficult to calculate, but it can also provide invaluable guidance on marketing spending. 

In this DMCNY Midweek Recharge, two experts on CLTV—Zane’s Cycles founder and president Chris Zane and eMarketing Strategy president Ruth Stevens—will discuss how to assess CLTV in this time of upheaval, why it’s still a relevant measure, and the benefits, challenges, and misconceptions association with it. They’ll also share the CLTV magic formula Zane’s Cycles uses to successfully guide its business and growth. 

Watch the full webinar to learn how your company can use CLTV to do the same.