Sixty percent of Americans say brands must take a stand and publicly speak out on racial issues, according to Edelman. Was your company — whether B2C or B2B — ready to take action in the wake of nationwide protests? Are you prepared for what might come next?

Today’s reality is that consumers and B2B buyers alike increasingly look to align with brands on values that extend well beyond what our products and services do. 2020 has caught many marketing teams unprepared for this collision between social movements and marketing.

If this is the new normal, we need new rules of engagement.

During the DMCNY Midweek Recharge webinar “Marketing in an Age of Civil Unrest and Uncertainty,” renowned speaker, strategist, and “unapologetic marketing truth-teller” Katie Martell discussed…

•  The difference between meaningful support and pandering (with examples)
•  The seven risks of performative brand allyship on brands and communities
•  How to navigate an age of accountability amid cancel culture and hashtag activism

View this essential discussion in full