Member News:

DMCNY member Stirista has launched a self-serve media buying platform, AdStir, designed to give brands and agencies access to premium inventory including over-the-top (OTT) and connected TV (CTV) in addition to online, mobile, and display along with Stirista’s deterministic data.

“For years, mid-tier and even larger brands and agencies have been discouraged by the lack of transparency, the complexity, and the lack of targeting associated with programmatic advertising,” said Ajay Gupta, co-founder and CEO of Stirista, a digital marketing solutions provider known for its identity-driven data assets. “Advertisers require a solution with a transparent fee structure that is easy to use and offers rich, layered data sources to boost campaign effectiveness. AdStir offers a way for advertisers to buy media at cost without compromising on data quality.”

With a transparent fee structure, zero markup, and no data and inventory surcharges, AdStir aims to enable brands and agencies to deliver omnichannel marketing campaigns across multiple channels including display, online video (OLV), OTT, and CTV.  The self-serve platform offers a simple set up with real-time reporting on campaign performance. There is also self-optimizing functionality to ensure that campaigns ultimately adjust in real time to maximize spend and impressions. 

Advertisers can utilize Stirista’s deterministic data sets through its Customer Data Hub or bring in their own customer data that AdStir can onboard and map to digital identifiers.

“This is a completely different kind of media buying experience,” said Stirista senior vice president of digital solutions Hamid Qayyum. “We have streamlined [theprocess] for advertisers and agencies where they can interact in a safe, transparent, and data-driven environment—knowing that the dollars they put in are going to reach their intended audience versus being gobbled up through arbitrage and surcharges.”