The COVID-19 pandemic and lockdown have changed life and business in many unexpected ways. For some companies, data has been a lifeline to managing through those changes.

In this DMCNY Midweek Recharge, Aaron Cano, FreshDirect’s SVP of analytics and marketing operations, explains how the online grocer used customer insight to inform its decisions on the optimal marketing and messaging during the lockdown and will continue to use it as restrictions lift. He also discusses how FreshDirect uses organization-wide data to determine the optimal actions to take to deliver the best possible customer experience for new and returning shoppers, as well as how cross-team collaboration ensures the organizations’ success.

View the full webinar today: