Consumers, influencers, and media are especially watchful and critical of brands’ messaging and promises in this time of change and uncertainty. Because of this, brands need to focus carefully on their image and how they are portraying themselves. A recent report from Trustpilot, using IBM’s Watson Personality API, especially relevant right now, outlines key personality traits among top brands in the United States and the United Kingdom, as well as globally. It also discusses how understanding these traits could help businesses determine not only which best fit their brand strategy, but also how to approach their messaging to best connect with consumers.

Despite
all the conversations and media coverage around brand safety and ad fraud,
there’s still a lack of education on what is a complex topic. In this
environment, marketers need to know what questions to ask their agency and
service provider partners to clarify some of the most misunderstood or opaque
aspects of this intricate problem.

MMI’s Kirsten Jamieson and Marc Goldberg address four key questions related to brand safety and ad fraud and why marketers should ask them.

Download the PDF below to get clarity around some common misconceptions.